Marketing Research Essay Example | Topics and Well Written Essays - 3000 words - 1

Showcasing Research - Essay Example Additionally, the employments of these ordinarily rely upon components, for example, the exploration strategies used to play out the inquiry. The methodology for choosing a suitable research strategy ordinarily relies upon components, for example, the current issue, preparing and aptitudes that a scientist has nature and measure of accessible assets and furthermore the crowd that will be utilized during the examination. Regardless of the way that a considerable lot of these philosophies utilized may have segments of both subjective and quantitative methods, there are sure suspicions that separate the methodologies given. Subjective and quantitative strategies can be looked into in the accompanying manner1. Quantitative research This is constantly viewed as making request over certain difficult that has been recognized relying upon a testing hypothesis. The figures that have been found under this exploration are regularly dissected further utilizing other measurable methods like diagr ams and charts2. Quantitative research regularly includes respondents of an enormous number, and ordinarily it has consistently been foreordained. The estimations utilized during quantitative research alternatives should be quantitative, measurably legitimate, and objective in nature. During this exploration procedure, the size of the example under assessment is constantly determined with the assistance of equations to build up the parameters of the abundant that will be required for the examination. Most subjective analysts are constantly planned 3to produce low mistake edges hence regardless of whether the activity is directed again and again, the outcomes accomplished will be pretty much equivalent. The point of subjective technique is consistently to demonstrate whether prognostic speculation given to a hypothesis might be holding any evident or important meaning4. During quantitative research, the principle question spins around numbers for example â€Å"†¦how numerous in dividuals watch football.† During this exploration, the analyst ordinarily separates him/herself from the wonder under investigation. Also, the qualities accomplished from the exploration don't frame some portion of the examination. For example, an exploration trying to build up the quantity of people watching football won't focus on the numbers among the examination esteem. Or maybe, the pre-owned example will speak to a whole populace that is under examination. Most analysts utilizing quantitative assets apply deductive speculations, rationale and detail theory that are tried in the zone. After every one of these examinations, the analyst regularly try to think of speculations that help the fundamental hypothesis or theories and will assist them with comprehension and clarify the personal conduct standard of a specific marvel. Thusly they can even anticipate the future results of these. There are additionally sure methodologies that have been set up to help think of successf ul quantitative research questions. One of the most suggested methods for moving toward this is through after specific advances. Initial, one must build up the idea of quantitative research to be performed. For example it very well may be founded on relationship, similar or distinct variables. The following stage includes spotting out the different factors that you need to study5. After which a fitting structure is recognized relying upon the possibility factors. At that point at long last expressing the issues you plan or are attempting to address as research questions. The following is a case of a quantitative research question. â€Å"What issues impact the expert decisions of American school students?† When do associations utilize the quantitative strategies? The quantitative rese

Love canal essays

Love waterway articles The film Great Lakes Bitter Legacy established a long term connection with myself. Furthermore, is having a bigger effect on the natural life and networks encompassing the Great Lakes. I never comprehended what pulverizing results could be produced from substance dumping. Toxins like plant composts, PCBs, DDTs, and POPs were dumped with complete negligence to nature. Stunning proof was discovered that fish, winged creatures, people, and other natural life have been influenced. As I would like to think all impacts must be paid attention to. Points that truly grabbed my eye are the impacts on the bald eagles, lake trout, and people. Untamed life on the lakes is the most helpless against these debases. With these contaminations it impacts pretty much all natural life in the territory here and there or another. The Bald Eagle, for example, has seen as rare encompass the zone. Specialists anticipate the life of the hawk was drastically brought down, nearly cut down the middle. The hawks were found to have as much as multiple times higher centralization of toxicants in their circulation system contrasted with falcons living all the more inland. Considerably more straightforwardly influenced in the Great Lakes are lake trout. Silt in the lake were found to contain elevated levels of PCBs. The impacts of these poisons stunned me. Most of youthful trout don't get an opportunity to endure. PCB levels were high to such an extent that the trout couldn't surface to the top. Trout were brought into the world just beyond words after, not getting an opportunity to fill their swim organ with oxygen. Lake sullies have likewise negatively affected people. Most influenced are ladies of childbearing age, newborn children, and kids younger than 15 who have expended Great Lakes fish. A warning expressed that fish more than twenty-five pounds ought not be eaten. Investigations, which included rodents and newborn children, were led and results were convincing. The rodents gave indications of outrageous pressure thus did their posterity. The youngsters we ... <!

Top 10 Computer Games Produced in 2000s

Top 10 Computer Games Produced in 2000s The 2000s saw a drastic change in gaming consoles from low-resolution imagery of the 1990s to high-definition games. These new games featured detailed environments which were immersive and interactive and based around detailed storylines and characters. There was an improvement in the use of artificial intelligence as well as the use of more realistic physics.The console manufacturers that emerged strongly during this period were Sony, Nintendo and Microsoft with their individual systems. Sega, previously a key player in the industry, stepped out of the market in 2002 and returned to its roots as a third party company.For every entrepreneur it is important to understand how industries develop over time and how they can position themselves for winning this industry. © Shutterstock.com | g-stockstudioIn this article, we look at 1) the history of gaming in the 2000s, and 2) top 10 games from the 2000s.HISTORY OF GAMING IN THE 2000SA Decade for ConsolesAs improvement appeared in computer hardware and processing power, video games also became more complex and detailed. New technology allowed for better graphics, better ways of telling the story and substantially better gameplay. The entire decade was an important one for the gaming industry and gave it new direction.The decade began with two surprising events. One was the Sega exit from the market. Reasons cited were the less than expected success of Sega Dreamcast and Sega Saturn. The company went back to publishing games as a third party for the other consoles in the market. The other shakeup was Microsoft’s decision to enter the console market.The other major player at the time, Sony, released its PlayStation 2 early on in the decade. The system was the first to offer compatibility with games released for its predecessor, the PlayStation. Games were sold on CDs and DVDs but a memory card was required to save the progress. The PlayStation 2 was one of the highest selling consoles of all. By 2001, Microsoft entered the fray with its Xbox. With the release of the massively popular game Halo, Xbox managed to draw users away from its competition. At that point, no console offered integrated online support. This feature was part of the original Xbox design and laid the groundwork for its successor, the Xbox 360.2005 saw the release of the seventh generation console, the Xbox 360. The product sold out nearly all over the world but saw some production faults which led to extended warranties. Despite this setback, the console remained influential. The same time period saw IBM see the need to have game developers and manufacturers come together and work on common issues and hence the first virtual video game conference was held. The issues discussed included online gaming and its management and distribution. The following year, another key player entered the market with the launch of the Nintendo Wii as well as the PlayStation 3. All these seventh generation consoles have features unique to them. The PS3 had its multimedia capabilities including games on Blu-ray discs and a unified online gaming service. The first console to use motion detection  as the main form of input was the Wii. The technology needed some work but had implications for the future of gaming as well as for use in other arenas such as training and education.The decade progressed to see more and more features added to the consoles. The Blu-Ray vs HDH DVD wars meant a setback for Microsoft as the Xbox already featured HD DVD compatibility, a useless feature when Blu-ray emerged as the format of choice. Internet connectivity became a common feature while it took Microsoft and Sony another decade to match the motion control feature of the Wii.PC GamingPC gaming also continued to grow simultane ously, and the PC vs Console struggle continued. The release of the popular game Half-Life 2 drove PC gaming forward and remains a best-seller with better graphics and gameplay. With the launch of World of Warcraft, there was a shift towards cross platform collaboration where the original disc played on both PCs and MACs, eliminating the need for separate supply. The medium remained the first choice for many popular strategy, simulation and online games. Another extremely popular game of the time was The Sims, which brought in women and casual gamers to the male-dominated hardcore gaming market.Generally however, the medium was remained in overall decline as the consoles took over with more technically advanced graphics. The console could ensure a standardized visual experience while PC gaming depending on the capabilities of an individual’s hardware.ControversiesA rise in popularity also meant a rise in controversy. As games became more realistic visually, there was debate on the levels of profanity, violence, pornography and the possibility of gaming becoming an addiction. One controversial matter was the addition of an extra mini game or the Hot Coffee mod in the popular Grand Theft Auto. The game met with severe criticism and the hype led to the game to be re-rated Adults Only. The same game was also under scrutiny for extreme violence. Another controversial game was the Super Columbine Massacre RPG! In which the player could reenact the events in the school shooting at Columbine High School. The game was praised for a statement on free speech but criticized for being in very bad taste.A Rise in InfluenceAs video games became more popular and developed  more diversified themes, these games slowly became an integral part of popular culture. This influence meant an integration with other mainstream media such as film. One example of this integration was the release of Enter the Matrix, a video game that aimed to connect the events of popular films, Matrix Reloaded and Matrix Revolutions. Films were often turned into video games but without too much success. This decade saw a rise in popularity of films based on video games such as Lara Croft: Tomb Raider which remained the highest grossing video game adaptation for a decade following its 2001 release. Other popular adaptations included the Resident Evil series, Silent Hill, Max Payne, Hitman, House of Dead and Dungeon Siege.TOP 10 COMPUTER GAMES OF THE 2000SThe rising popularity of gaming in the 2000s went beyond the mode of playing to the release of extremely popular and influential games. Many of these games remain popular to this day. 10 of these games from the 2000s are discussed below in detail.1. The Sims © Wikimedia commons | Electronic Arts, Inc.MediumThe Sims was launched as a PC game but versions were later released for all consoles as well as handheld devices, smartphone and tabletsYear of IntroductionFebruary 2000Total Sales The total franchise sales till September 2013 were 175 million copiesFollow-up VersionsThe PC version saw the release of Sims 2, Sims 3 and Sims 4 in 2004, 2009 and 2013. Other Renditions of the game includes the Sims Online, Sims Stories, MySims, the Sims Carnival, the Sims Medieval and the Sims Social. Console and handheld versions included the Sims Era, the Sims 2 Era, the Sims 3 Era and the Sims FreePlay.BackgroundIt is a life simulation (sim) game that developed into an extensive series. It was developed by EA Maxis and published by Electronic Arts. It is one of the most successful PC games of all time. By late 2013, the game series had sold more than 175 million copies globally. The game deserves a place in this line up because of the way it drew in c asual and female gamers, extending the reach of video games beyond the traditional male dominated circle. The Sims series is what is known as a sandbox game, because there are no clearly defined goals to be achieved. Later expansion packs and console versions brought in some traditional gameplay however.GameplayThe player of the game creates virtual people who are called Sims. These Sims are placed into houses, where the player will direct their moods. Sims could be put into houses that had already been constructed or new houses could be built. Each new pack would build on what a player could do with their Sims.2. Halo © Flickr | ggalvan1800MediumThe game was originally launched on the Xbox, and is available to play on Windows, Xbox, OS X, Xbox 360, Windows Phone  and Xbox One.Year of IntroductionNovember 2001Total Sales The game and its follow-up versions have sold over 60 million copies globally and the games alone has brought in almost $3.4 billion.Follow-up VersionsThe original series included Halo: Combat Evolved, Halo 2 and Halo 3. Change in management led to the reclaimer saga that included Halo 4 and Halo 5: Guardians. Spin-off productions include Halo Wars, Halo 3: ODST, Halo: Reach, Halo: Spartan Assault and Halo: Spartan Strike. A new version will be  released in  2015 as well.BackgroundThis extremely popular game is a military science fiction first-person shooter franchise. Created by Bungie, it is now managed and developed by 343 Industries, itself a subsidiary of Microsoft Studios. The games were among the best first-person shooter games on consoles. Immersive marketing campaigns led to subsequent versions breaking many sales records. The game’s popularity led to the expansion into other mediums such as novels, graphic novels and other licensed products. The game’s sequel Halo Wars also took the game into a real-time strategy format whereas other versions have been traditional first person shooter ones. The game has had a cultural impact at par with that of Star Wars according to write Brian Bendis, with the collective group of fans for the series referred to as the Halo Nation.GameplayThe first-person shooter game is based on an interstellar war that is being waged the Convenant (an alliance of aliens) and the humans. The  focus of the franchise stems from the experiences of Master Chief John-117 who is part of a group of supersoldiers and his AI companion Cortana.3. Metroid Prime © Wikipedia commons | NintendoMediumMetroid Prime is available to play on the GameCube, Wii and Wii U.Year of IntroductionAugust 1986 (Franchise Release)November 2002 (Metroid Prime)Total Sales The series sold 17.44 million copies as of September 2012 while Metroid Prime sold more than a million units in the US alone.Follow-up VersionsDifferent games in this series include Metroid, Metroid: Other Mm Metroid II: Return of Samus, Metroid Fusion, Super Metroid, Metroid: Zero Mission, Metroid Prime, Metroid Prime Hunters, Metroid Prime 2: Echoes, Metroid Prime Pinball and  Metroid Prime 3: Corruption.BackgroundMetroid is a series of science-fiction action adventure video game series by Nintendo. Metroid Prime was released in 2002 and made the shift to 3D and first-person adventure for the game series. It is the 5th installment in this series  and returned after an 8 year gap. The game received universal acclaim and commercial success and won a number of Game of the Year awards.Gameplay The game is the first of a three part story line and continues in the same universe as previous versions. The game involves solving puzzles to reveal secrets, platform jumping and shooting enemies with the help of a lock-on mechanism. This is the first game in the series to use the first-person view.4. World of Warcraft © Flickr | SobControllersMediumPCYear of IntroductionNovember 1994 (Warcraft Series)November 2004 (World of Warcraft)Total Sales This game has grossed over $10 billion as of 2002 and is the highest grossing video game of all time. There are over 100 million user accounts for this game.Follow-up VersionsExpansions available for the game include The Burning Crusade, Wrath of the Lich King, Cataclysm, Mists of Pandaria and Warlords of Draenor.BackgroundThis game falls in the Massively Multiplayer Online Role Playing Game (MMORPG) and was created by Blizzard Entertainment. It is the 4th game in the series  and the most successful one to date. The game remains one of the most-subscribed MMORPG in the world and holds the Guinness World Record for the same.GameplayA player chooses an avatar to control within the game in a third or a first person view. Actions within the game include exploring, completing quests, fighting monsters and interactions with both non-player characters and other p layers. A subscription needs to be purchased in order to play.5. Grand Theft Auto: San Andreas © Wikimedia commons | Rockstar Games / Take-Two InteractiveMediumThe game is available to play on PlayStation 2, MS Windows, Xbox, Xbox 360, OS X, PlayStation 3, iOS, Android, Windows Phone and Fire OS.Year of IntroductionOctober 1997 (Series Release)October 2004 (GTA: San Andreas)Total Sales The entire series has been critically and commercially acclaimed and has sold more than 150 million copies globally. San Andreas sold 27 million copies and is the highest selling PS2 game of all time.Follow-up VersionsThere are many titles in the entire series but the two follow-up versions for San Andreas include  Grand Theft Auto: Vice City Stories and Grand Theft Auto: Liberty City Stories.BackgroundThis is an open world action adventure game and is the 7th release in the series. the game has been recognized as having far reaching influence within the industry but has also been criticized for its violence and sexual content.GameplayThe game uses a third-person perspective and is an open worl d environment where the player can interact at leisure with the surrounding.6. League of Legends © Wikimedia commons | SpillikMediumPCYear of IntroductionOctober 2009Total Sales By January 2014, 67 million people play the game per month and 27 million per day.Follow-up VersionsNoneBackgroundThis is a multiplayer online battle arena video game and was published and created by Riot Games for Microsoft Windows as well as Mac OS X. The game remains free to play and is supported by micro-transactions. It was well received at launch and has grown in popularity since becoming the most played game in North America and Europe in terms of hours played. The game is also played within large competitions, one of which is a League of Legends Championship Series. 10 pro teams from each continent participate. Regional competitions are also held which culminate in the World Series.GameplayPlayers take on the role of a character or a champion with unique abilities to battle as a team against other players or computer controlled champions.7. Fallout 3 © Wikimedia commons | KJTEJMediumMicrosoft Windows, Xbox 360 and PlayStation 3.Year of IntroductionOctober 2008Total Sales The game sold an estimated 610,000 units in the first month of release.Follow-up VersionsThe game is part of a series which includes Fallout: New Vegas,  Fallout, Fallout Tactics: Brotherhood of Steel, Fallout 2, and Fallout 3. Fallout 4 will also be released soon.BackgroundThis is an action role-playing open world game which received critical acclaim and several Game of the Year awards. It was praised for its open-ended gameplay as well as a flexible character leveling system.GameplayThe game is set in the future, 200 years after a nuclear apocalypse. The player is an inhabitant of Vault 101, a survival shelter. The player has to find their father who disappears and is assisted by human survivors in the battle against many different enemies.8. Resident Evil 4 © Wikimedia commons | CapcomMediumThe game is available on GameCube, PlayStation 2, Microsoft Windows, Wii Mobile, iOS, Zeebo, PlayStation 3, Xbox 360.Year of IntroductionMarch 1996 (Series Release)January 2005 (Resident Evil 4)Total Sales The games has sold 5.9 million units across all platforms.Follow-up VersionsThe game series has seen many releases including Resident Evil, Resident Evil 2, Resident Evil 3: Nemesis, Resident Evil Survivor, Resident Evil Code: Veronica, Resident Evil Code: Veronica X, Resident Evil Gaiden, Resident Evil Survivor Code 2: Veronica, Resident Evil Zero, Resident Evil Outbreak, Resident Evil 4, Resident Evil: Deadly Silence, Resident Evil 5, Resident Evil: The Mercenaries 3D, Resident Evil 6 among others.BackgroundThis is a survival horror game and was released by multiple publishers. The game is known for popularizing a unique “over-the-shoulder” third person perspective. This game is available on iOS  and Android and has been critically acclaimed for its cross-platform success and influence over the genre of third person shooter games.GameplayThe game follows a US government special agent Leon S Kennedy on a mission to rescue the US President;s daughter from a sinister cult while fighting off violent villagers and mutated monsters.9. The Legend of Zelda: Majora’s Mask © Wikimedia commons | Nintendo, SonarpulseMediumThe game is available to play on Nintendo 64, GameCube and WiiYear of IntroductionFebruary 1986 (Series)April 2007 (Majora’s Mask)Total Sales The game sold 314,000 copies in Japan in the first week of sale and 3.36 million copies globally overall.Follow-up VersionsThe game series has seen many releases including The Legend of Zelda, The Adventure of Link, A Link to the Past, Link’s Awakening, Ocarina of Time, Four Swords, The Wind Waker, Phantom Hourglass and A Link Between World’s among others.BackgroundThe game is an action adventure game and the second one in the series to use 3D graphics. The game is considered darker than the others in the franchise. The game requires an expansion pack for enhanced graphics and more characters. The game has been acclaimed for its graphics and complexity of the story.GameplayThe game features dungeon cycles, ocarina songs, character transformations and a three day cycles. Multiple weapons are available with the primary version being a sword.10. Wii Sports © Wikimedia commons | NintendoMediumThe game is available on WiiYear of IntroductionNovember 2006Total Sales This remains the highest selling game on the Wii platform. The game sold 45.71 million copies worldwide by 2009. By 2011, the worldwide sales have reached 75.66 million and by 2014, 82.54 million.Follow-up VersionsWii Sports Resort and Wii Sports ClubBackgroundThis is a sports game and was included as a pack-in game everywhere but in Japan and South Korea. It is now available on its own. It is a collection of five sports simulations. These demonstrate the motion-sensing ability of the Wii remote, especially for new players. Tennis, Baseball, Bowling, Golf and Boxing are among the 5 games. The game has received critical acclaim and awards and is the second best-selling game of all time.GameplayThe Wii Remote allows players to mimic actions for real sports. The games have simplified rules to make it easy to play for new users. The game also has training and fitness modes.Image credit: Flickr | ggalvan1800 and Flickr | SobControllers under Attribution 2.0 Generic. Wikimedia commons | Electronic Arts, Inc., Wikipedia commons | Nintendo, Wikimedia commons | Rockstar Games / Take-Two Interactive,  Wikimedia commons | Spillik, Wikimedia commons | KJTEJ, Wikimedia commons | Nintendo, Wikimedia commons | Nintendo, Sonarpulse, Wikimedia commons | Capcom under public domain.

The Golden Age Of Capitalism - 1022 Words

The decades following the Second World War, often referred as the â€Å"Golden Age of Capitalism,† brought an immeasurable amount of prosperity to the United States economy. Real GDP per capita grew at 2.25 percent per year, along with a large number of American citizens entering the middle class with the ability to enjoy benefits from rising wages and home ownership (Palley 1). It seemed as though there would be no end to this post-war economic boom; however, the â€Å"Golden Age of Capitalism† would abruptly end at the onset of the seventies with a variety of factors contributing to economic downturn. The lengthy expansion during the sixties was brought to end due to rising inflation, with the annual consumer price inflation up to six percent†¦show more content†¦Inflation continued to remain as an issue, not falling nearly as advisers expected (Madrick 58). Martin was fired by President Nixon, after refusing to play with politics throughout his tenure as Fed eral Reserve Chairman. In November of 1970, Arthur F. Burns was appointed by Nixon to succeed Martin (Abrams 177). Although qualified, Burns would soon be subjected to orders from Nixon, who wanted to resolve the inflation issue and make the economy seem strong to voters in the upcoming re-election (Bresiger 1). In order to counter stagflation, Nixon began to implement a series of economic measures known as the Nixon shock. Nixon first suspended the convertibility of dollars to gold and officially closed the gold window. This would cause the American dollar to devalue, stimulating American exports as a result but further contributing to inflation with increase prices on imports. Nixon’s second measure was to impose a wage-price freeze over a period of ninety days, which restrained inflation and allowing most prices to remain constant (Madrick 59). With inflation temporarily under control, Nixon began implementing an expansionary policy to stimulate the economy out of a recession. Nixon began raising Social Security benefits, increasing business tax credits on business investment, and reducing personal tax rates for individuals. Burns pushed for a lower interest rate, decreasing from 5.5 percent to 3.25 percent (Madrick

Spirituality of Arab Heritage Review of Related Literature

Spirituality of Arab Heritage Review of Related Literature Understanding of spirituality of Arab heritage in the context of healthcare provision and nursing can be best understood from a trans-cultural perspective, wherein healthcare providers are not only knowledgeable about specific cultures that they would most likely interact with on a regular basis, but they must be also culturally competent to interact and provide care to people who could belong to these diverse cultural groups. Indeed, these characteristics have now become critical standards for Culturally Competent Nursing Care, as institutionalized by a joint initiative among nurses association worldwide, spearheaded by the United States (Douglas et al, 2011, p. 318). Thus, it is imperative then for the culturally competent nurse or healthcare practitioner to explore the dimensions surrounding a specific culture of interest. In the case of this research study, individuals with Arab descent that is, the Arab culture and communities will be explored and determined further through this literature, particularly in terms of their culture as linked with Islam and their spirituality. From a healthcare perspective, it must be understood that Arabs lives are governed by two important factors: Islam and family (community of families). Daw and Dau (2012) discussed the critical role that communities and families play in implementing an effective healthcare program in Arab-Muslim populations. Because Arabs tend to trustShow MoreRelatedAll About Peace Education13195 Words   |  53 Pagesenvironmental education. One problem which flows from this is whether a philosophy of peace education ought to constitute a philosophy of the expansive understanding of peace education and, if so, how the definitional boundaries ought to be drawn. 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The “Eleven” Story Free Essays

The story â€Å"eleven† is about a girl that is becoming eleven the setting of the story is inside one classroom including students and a teacher that the main character thinks hates her. Throughout the story, the teacher gives her a red jacket that does not belong to her. The story takes places in a classroom representing the way different people/students view things that happened and the way they act. We will write a custom essay sample on The â€Å"Eleven† Story or any similar topic only for you Order Now There are many themes given throughout the story when it comes to age, the purpose is to show the way people act no matter their age and people should have a voice, the tone in the story is different depending on the character. The story, â€Å"Eleven† is talking about a girl that just turned eleven, through the story this girl is self-aware of what’s going she knows that with age comes respects and grew. She knows the meaning of aging and what comes after it, in this story the girl states, â€Å"I wish I was one hundred and two†(1). Through the story, you get to see the characters first point of view the story is being told by the character itself. Through the whole story, you only see the point of view that one character showed instead of being presented with some various personas thinking if it comes to the red jacket. The purpose of the story is to create a different feeling of when people grow up and the way they react to the situations happening to them. The story purpose given is that people can have different emotions about age because adults can sometimes act like kids and some kids sometimes act older than their actual age is making, this makes people view what aging is and what goes with it. Sometimes we can see are grandparents act like children in many ways while I sometimes act as an adult. The books â€Å"eleven† whole setting is in a classroom full of students this class is a particular way of putting various children in community in a classroom, the way all the students act differently when the teacher shows them that jacket presents a way the society reacts when things happen and they always ended up placing the blame on one person rather than themselves. The setting given is very significant, because we get to see the way the character is feeling that way being put in a situation where her friends and maybe people that do not like her can make fun of her. One of the themes the story is talking about is superiority when the girl is not really allowed to speak out and say that the red jacket is not her, because she is talking to an adult. In the story, the girl says, â€Å"Because she’s older and the teacher she’s right and I’m not†(2). In the modern day, society kids want to be adults because they want to get out of school and they want to have voices in society and adults sometimes want to go back to when they were young. Throughout the story the character sets a tone that had different emotions involved the setting had different students though have different feelings about the jacket and about the many characters. The character’s description of the red jacket as ugly in many ways, special the many characters that hate the jacket throughout the whole story, because it is not hers. As the girl said, â€Å"It’s an ugly sweater with red plastic buttons†(2). The way she also talks about the teacher is set to maker look bad even though we do not know the teacher intentions when giving her the jacket. The tone used makes me feel as if I am a part of the classroom. The wording used when the girl is explaining that she wants to be a grown-up because we have all gone through the situation of wanting to grow fast that we end up regretting it. The story â€Å"eleven† is about a girl that is turning eleven and is in a classroom with students and teacher that she thinks hates her because the teacher gives her a red jacket that is not hers in the first places. The story takes places in a classroom representing the way different people/students view things that happened and the way they act. There are many themes given throughout the story when it comes to age, the goal is to prove the way people act no matter their age and people should have a voice, the tone in the story is complex depending on the character. Citations Cisneros, Sandra.Woman Hollering Creek and Other Storie(Eleven).New York, Random House,1991. How to cite The â€Å"Eleven† Story, Papers

Mind Games Sometimes a White Coat Isnt Just a White Coat Essays

Mind Games: Sometimes a White Coat Isnt Just a White Coat By SANDRA BLAKESLEEAPRIL 2, 2012 PERCEPTION Wearing a coat thought to be a doctors may improve attention. Credit Michael Temchine for The New York Times If you wear a white coat that you believe belongs to a doctor, your ability to pay attention increases sharply. But if you wear the same white coat believing it belongs to a painter, you will show no such improvement. So scientists report after studying a phenomenon they call enclothed cognition: the effects of clothing on cognitive processes. It is not enough to see a doctors coat hanging in your doorway, said Adam D. Galinsky, a professor at the Kellogg School of Management at Northwestern University, who led the study. The effect occurs only if you actually wear the coat and know its symbolic meaning that physicians tend to be careful, rigorous and good at paying attention. The findings, on the Web site of The Journal of Experimental Social Psychology, are a twist on a growing scientific field called embodied cognition. We think not just with our brains but with our bodies, Dr. Galinsky said, and our thought processes are based on physical experiences that set off associated abstract concepts. Now it appears that those experiences include the clothes we wear. I love the idea of trying to figure out why, when we put on certain clothes, we might more readily take on a role and how that might affect our basic abilities, said Joshua I. Davis, an assistant professor of psychology at Barnard College and expert on embodied cognition who was not involved with the study. This study does not fully explain how this comes about, he said, but it does suggest that it will be worth exploring various ideas. There is a huge body of work on embodied cognition, Dr. Galinsky said. The experience of washing your hands is associated with moral purity and ethical judgments. People rate others personally warmer if they hold a hot drink in their hand, and colder if they hold an iced drink. If you carry a heavy clipboard, you will feel more important. It has long been known that clothing affects how other people perceive us as well as how we think about ourselves, Dr. Galinsky said. Other experiments have shown that women who dress in a masculine fashion during a job interview are more likely to be hired, and a teaching assistant who wears formal clothes is perceived as more intelligent than one who dresses more casually. But the deeper question, the researchers said, is whether the clothing you wear affects your psychological processes. Does your outfit alter how you approach and interact with the world? So Dr. Galinsky and his colleague Hajo Adam conducted three experiments in which the clothes did not vary but their symbolic meaning was manipulated. In the first, 58 undergraduates were randomly assigned to wear a white lab coat or street clothes. Then they were given a test for selective attention based on their ability to notice incongruities, as when the word red appears in the color green. Those who wore the white lab coats made about half as many errors on incongruent trials as those who wore regular clothes. In the second experiment, 74 students were randomly assigned to one of three options: wearing a doctors coat, wearing a painters coat or seeing a doctors coat. Then they were given a test for sustained attention. They had to look at two very similar pictures side by side on a screen and spot four minor differences, writing them down as quickly as possible. Those who wore the doctors coat, which was identical to the painters coat, found more differences. They had acquired heightened attention. Those who wore the painters coat or were primed with merely seeing the doctors coat found fewer differences between the images. The third experiment explored this priming effect more thoroughly. Does simply seeing a physical item, like the coat, affect behavior? Students either wore a doctors coat or a painters coat, or were told to notice a doctors lab coat displayed on the desk in front of them for a long period of time. All three groups wrote essays about their thoughts on the coats. Then they were tested

Why You Should Use Reusable Shopping Bags

Why You Should Use Reusable Shopping Bags The next time the clerk at your favorite grocery store asks whether you prefer â€Å"paper or plastic† for your purchases, consider giving the truly eco-friendly response and saying, â€Å"neither.† Plastic bags end up as litter that fouls the landscape and kill thousands of marine animals every year that mistake the floating bags for food. Plastic bags that get buried in landfills may take up to 1,000 years to break down, and in the process, they separate into smaller and smaller toxic particles that contaminate soil and water. Furthermore, the production of plastic bags consume millions of gallons of oil that could be used for fuel and heating. Is Paper Better Than Plastic? Paper bags, which many people consider a better alternative to plastic bags, carry their own set of environmental problems. For example, according to the American Forest and Paper Association, in 1999 the U.S. alone used 10 billion paper grocery bags, which adds up to a lot of trees, plus a lot of water and chemicals to process the paper. Reusable Bags Are a Better Option But if you decline both paper and plastic bags, then how do you get your groceries home? The answer, according to many environmentalists, is high-quality reusable shopping bags made of materials that don’t harm the environment during production and don’t need to be discarded after each use. You can find a good selection of high-quality reusable bags online, or at most grocery stores, department stores, and food co-operatives. Experts estimate that 500 billion to 1 trillion plastic bags are consumed and discarded annually worldwide- more than a million per minute. Here are a few facts about plastic bags to help demonstrate the value of reusable bags to consumers and the environment: Plastic bags are not biodegradable. They actually go through a process called photodegradation- breaking down into smaller and smaller toxic particles that contaminate both soil and water, and end up entering the food chain when animals accidentally ingest them.According to the Environmental Protection Agency, more than 380 billion plastic bags are used in the United States every year. Of those, approximately 100 billion are plastic shopping bags, which cost retailers about $4 billion annually.According to various estimates, Taiwan consumes 20 billion plastic bags annually (900 per person), Japan consumes 300 billion bags each year (300 per person), and Australia consumes 6.9 billion plastic bags annually (326 per person).Hundreds of thousands of whales, dolphins, sea turtles, and other marine mammals die every year after eating discarded plastic bags they mistake for food.Discarded plastic bags have become so common in Africa they have spawned a cottage industry. People there collec t the bags and use them to weave hats, bags, and other goods. According to the BBC, one such group routinely collects 30,000 bags every month. Plastic bags as litter have even become commonplace in Antarctica and other remote areas. According to David Barnes, a marine scientist with the British Antarctic Survey, plastic bags have gone from being rare in the late 1980s and early 1990s to being almost everywhere in Antarctica. Some governments have recognized the severity of the problem and are taking action to help combat it. Strategic Taxes Can Cut Plastic Bag Use In 2001, for example, Ireland was using 1.2 billion plastic bags annually, about 316 per person. In 2002, the Irish government imposed a plastic bag consumption tax (called a PlasTax), which has reduced consumption by 90 percent. The tax of $.15 per bag is paid by consumers when they check out at the store. Besides cutting back on litter, Ireland’s tax has saved approximately 18 million liters of oil. Several other governments around the world are now considering a similar tax on plastic bags. Governments Use the Law to Limit Plastic Bags More recently, Japan passed a law that empowers the government to issue warnings to merchants that overuse plastic bags and don’t do enough to â€Å"reduce, reuse, or recycle.† In Japanese culture, it is common for stores to wrap each item in its own bag, which the Japanese consider a matter of both good hygiene and respect or politeness. Companies Making Tough Choices Meanwhile, some eco-friendly companies- such as Toronto’s Mountain Equipment Co-op- are voluntarily exploring ethical alternatives to plastic bags, turning to biodegradable bags made from corn. The corn-based bags cost several times more than plastic bags, but are produced using much less energy and will break down in landfills or composters in four to 12 weeks. Edited by Frederic Beaudry

The Italian Phonetic Alphabet - How to Spell

The Italian Phonetic Alphabet - How to Spell Bravissimo! You finally learned how to use the phone in Italy. Like many other Italians you pass on the street who have a cellphone attached to his ear, you can now discuss the most banal moments of the day. You quickly discover, though, that there are times when, no matter how clearly you pronounce Italian words, the person on the other end of the line cannot understand you. It could be static, it could be because youre skiing in the Dolomites or traveling by hydrofoil to the island of Stromboli and reception is poor. But you need to make yourself understood, otherwise youll miss out on those tickets to opening night at La Scala. Fortunately, theres the alfabeto fonetico- the Italian phonetic alphabet. Ancona, Bologna, CataniaMention the phonetic alphabet to a native-English speaker, and the first phrase that comes to mind is: Alpha Bravo Charlie. It stands for ABC, and is used in the military to avoid miscommunication. Its also frequently used by anyone speaking on the phone (to a customer service represenative, for instance) to spell out words (or portions of those words) to confirm the correct spelling. If its necessary to sound out the spelling of a word in Italian, by convention the following cities (typically provincial capital cities)- or alternate terms- are most commonly used to refer to each letter of the alphabet. The list of cities is not fixed, though, and even native-Italian speakers sometimes disagree about which cities to refer to. Therefore instead of Catania, one could also use Como, Capri or any other well known location. The only rule is to avoid a letter/town combination that could be mistaken for a different pair. Italian Phonetic AlphabetA come AnconaB come Bologna (or Bari or Brescia)C come Catania (or Como)D come DomodossolaE come Empoli (or Enna)F come FirenzeG come GenovaH come Hotel (acca)I come ImolaJ (gei or i lunga) come jolly (the joker in Italian card games) (or Jugoslavia)K (kappa) come KursaalL come LivornoM come MilanoN come NapoliO come OtrantoP come Palermo (or Padova or Pisa)Q come QuadernoR come RomaS come Savona (Sassari or Siena)T come Torino (Taranto)U come UdineV come Venezia (Verona)W (vi/vu doppio) come Washington (Wagner)X (ics) come Xanto (xilofono)Y come ipsilon (York or yacht)Z come Zara (Zurigo or zeta)

They Say, I Say Homework Assignment Example | Topics and Well Written Essays - 250 words

They Say, I Say Homework - Assignment Example A critical and intellectual thinker deduces consequences and makes useful information from what is available. A critical thinker engaging in debates and conversations cannot be confused by what others are saying, but will instead lead to a cooperative reasoning and strengthen the argument (Graff & Birkenstein 3). It involves coming into terms with the views presented. Even though one is at peace with what is presented, fresh ideas or evidence are necessary. The new ideas makes one a valuable contributor in the conversation (Graff & Birkenstein 7). A Combination of both agree and disagree makes the participants in an argument go beyond just responding for the sake of doing it. They do so with detailed evidence and reasons (Graff & Birkenstein 9). By saying â€Å"entering a conversation†, the authors refer to joining an ongoing conversation. They explain one does it by first listening and internalizing the ongoing discussion before making a contribution. What one needs to pay close attention to are the views of the other participants. What they say forms the basis of any views to be made (Graff & Birkenstein 3). The conversation they are talking about is academic writing, for example, argumentative essay

Customer Relationship Management Essay Example | Topics and Well Written Essays - 3750 words

Customer Relationship Management - Essay Example Customer relationship management also serves to evaluate the consumer as a means of providing them with the products which would be most suited to their demographic or psychographic profile (Coravue Inc., 2007). Generally this is accomplished by reviewing browsing habits stored in mass databases or reviewing comments left by customers on company websites. In the bricks-and-mortar sales environment, evaluating customer habits can sometimes be as easy as reviewing a credit card statement or sales history over a period of days or weeks. However, who really cares about customer relationship management' PepsiCo should, as there is little evidence that the company maintains a focus on CRM other than through brand-building exercises which appear to give the impression that PepsiCo products are more commodities than tools for building customer satisfaction and loyalty. Evidence suggests that PepsiCo, despite their extended, global reach and wide variety of subsidiaries and brand varieties, requires significant adjustment to existing CRM policies. This paper assesses the overall importance of customer relationship management whilst applying CRM literature to the current marketing environment at PepsiCo. Recommendations for improvements in CRM focus at the firm will also be proposed. Technological develo... elopments are generally the key to successful CRM programmes, allowing for business communications regarding CRM focus to be distributed as well as maintaining an adequate database of consumer-related information. The Internet, additionally, allows organisations to use real-time customer interaction, through a series of integrated communications messages, to support the brand's image (Turner, 2008). From the technological perspective, customer relationship management is about having the software support necessary to extend the brand/company experience into new areas of streamlined payment systems or interactive, entertaining product websites. PepsiCo is quite competent in its interactive marketing focus, developing a wide variety of contest websites, interactive product design websites (allowing consumers to interact in a virtual design environment), and countless others. For instance, the company utilised a promotional incentive by printing various codes on the tops of its Pepsi brand products, allowing customers to visit the corresponding website to win various prizes (Harwood, 2006). In this particular campaign, PepsiCo received 15 million entries, which suggests that the campaign was a tremendous success. It would be a likely assessment that much of the registration information regarding consumers was stored in a database in the event of requiring information for other promotional offers or incentives. Some might argue that promotional literature and interactive contest websites would not be included in CRM, however in terms of the successes of the Pepsi-Cola brand, these types of promotional activities are creating connection with consumer lifestyle and with the company itself. One need only visit a legitimate PepsiCo product website to witness an enormous

CAM and the Medical Community :: Medicine Medical Health Essays

CAM and the Medical Community Alternative, complementary, and integrative healing are all part of a well debated but poorly researched area of medicine. Doctors of the conventional American and European medical communities have been long prone to dismiss unconventional healing methods such as acupuncture, herbal supplements, and massage therapy as ineffective, or outright crackpot methods of treating illness. The view of the medical community, however, seems to have little impact of the growing popularity of CAM (complementary and alternative medicine) among patients. An increasing number of people in the United States and Europe have been turning to these treatments in addition to or instead of traditional Western medicine. The sheer popularity of CAM has forced the medical community to better examine the acceptance of CAM in medicine. CAM encompasses a wide range of healing methods from acupuncture to massage therapy to herbal remedies such as St. Johnà ­s Wort and Echinacea. Many of these remedies have been around for centuries. In the case of Acupuncture, there have been regulations on acupuncture in China and Japan for years. However, since many of these procedures have not been proven à ¬scientificallyà ®, western medicine had largely rejected the remedies as being effective forms of treatment. One professor of medicine at the Rabin Medical Center likened CAM to beliefs in magic and superstition that medicine relied on before modern scientific advances. "The deep model of Alternative medicine is anthropocentric magic. The explanations of the practitioners of alternate medicine are giving patients a set of magical rules to control the physical world, rules that have the human as the fulcrum."(1). In this article, he argues that alternative medicine is fraudulent, impossible to prove in clinical trials, and t herefore, unacceptable even on the fringes of modern medicine. Arguments to the contrary have grown increasingly louder as acupuncture, holistic therapies, and herbal remedies grow popular in the western markets. Most of these remedies and treatments have been around for centuries, so there must arguably be some healing properties to these treatments. People turn to CAM treatments when western medicine fails them. CAM provides people with more options and gives them hope for remedy. One argument for the acceptance of CAM is the Psychological impact it has on its patients. Herbal treatments and acupuncture give people hope for alleviation of their symptoms. One example of this can be seen at the Memorial Sloan-Kettering Cancer Center. They provide their cancer patients acupuncture, massage therapy, yoga, and other CAM services in addition to their chemotherapy treatments. CAM and the Medical Community :: Medicine Medical Health Essays CAM and the Medical Community Alternative, complementary, and integrative healing are all part of a well debated but poorly researched area of medicine. Doctors of the conventional American and European medical communities have been long prone to dismiss unconventional healing methods such as acupuncture, herbal supplements, and massage therapy as ineffective, or outright crackpot methods of treating illness. The view of the medical community, however, seems to have little impact of the growing popularity of CAM (complementary and alternative medicine) among patients. An increasing number of people in the United States and Europe have been turning to these treatments in addition to or instead of traditional Western medicine. The sheer popularity of CAM has forced the medical community to better examine the acceptance of CAM in medicine. CAM encompasses a wide range of healing methods from acupuncture to massage therapy to herbal remedies such as St. Johnà ­s Wort and Echinacea. Many of these remedies have been around for centuries. In the case of Acupuncture, there have been regulations on acupuncture in China and Japan for years. However, since many of these procedures have not been proven à ¬scientificallyà ®, western medicine had largely rejected the remedies as being effective forms of treatment. One professor of medicine at the Rabin Medical Center likened CAM to beliefs in magic and superstition that medicine relied on before modern scientific advances. "The deep model of Alternative medicine is anthropocentric magic. The explanations of the practitioners of alternate medicine are giving patients a set of magical rules to control the physical world, rules that have the human as the fulcrum."(1). In this article, he argues that alternative medicine is fraudulent, impossible to prove in clinical trials, and t herefore, unacceptable even on the fringes of modern medicine. Arguments to the contrary have grown increasingly louder as acupuncture, holistic therapies, and herbal remedies grow popular in the western markets. Most of these remedies and treatments have been around for centuries, so there must arguably be some healing properties to these treatments. People turn to CAM treatments when western medicine fails them. CAM provides people with more options and gives them hope for remedy. One argument for the acceptance of CAM is the Psychological impact it has on its patients. Herbal treatments and acupuncture give people hope for alleviation of their symptoms. One example of this can be seen at the Memorial Sloan-Kettering Cancer Center. They provide their cancer patients acupuncture, massage therapy, yoga, and other CAM services in addition to their chemotherapy treatments.

Starbucks CSAs and FSAs

Their lifestyle, fashion nd actress activity would be preference for people who are really fanatic with their culture. Besides that, their military equipment and technology always make other nation worried and respect to this country. Lastly, coffee addicted among American people and society. Starbucks firm specific (FSAs) advantages are location of their coffee house. Most of Starbucks coffee house are located in strategic area like urban area. This location has high traffic that can be easily reach and access by customer.Then, Starbucks offer high quality of facility and convenience to their customer. The mbience in the coffee house can make people relax and enjoy having a meeting and doing their work. Furthermore, the brand name of Starbucks itself is their FSA. When enter in the coffee house, we feel like in American style and perception that people that drink Starbucks coffee are wealth people. The chain's success of Starbucks for those advantages is because of the strong cultur e of drink coffee for American and Italian people.This culture gives an opportunity for Starbucks to increase their chain success. Then, convenience that they offer to their customer. Starbucks usually would e destination point for doing a meeting and doing homework. The ambience inside the coffee house really comfortable and encourage people to visit their shop. Besides that, location of the Starbucks coffee house really strategic that place in high traffic area. This area can be easily reach and access by customer. As a result, Starbucks increase their chain success in the U.S. market. Question 2 How internationally mobile is the Starbucks concept? Any barrier to entry? Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world. The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners that met while students at the University of San Francisco: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker.The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans. Originally the company was to be called Pequod, after a whaling ship from Moby-Dick, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Starbuck. From 1971-1976, the first Starbucks was at 2000 Western Avenue. It then moved to 1912 Pike Place Market; it then was sell.During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers. The first Starbucks location outside North America opened in Tokyo, Japan, in 1996. Starbucks entered the U. K. market in 1998 with the $83 million acquisition of the then 65-outlet, UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. In September 2002, Starbuc ks opened its first store in Latin America, at Mexico City. In 1999, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia.These restaurants were soon â€Å"outed† as Starbucks establishments and converted to Starbucks cafes. In October 2002, Starbucks established a coffee trading company in Lausanne, Switzerland to handle purchases of green coffee. All other coffee-related business continued to be managed from Seattle. In April 2003, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises for $72m. The deal only gained 150 stores for Starbucks, but according to the Seattle Post-Intelligencer the wholesale business was more significant.In September 2006, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores to Starbucks. This sale includes the company-owned locations of the Oregon-based Coffee People chain. Starbucks converted the Diedric h Coffee and Coffee People locations to Starbucks, although the Portland airport Coffee People locations were excluded from the sale. In August 2003, Starbucks opened its first store in South America in Lima, Peru. In 2007, the company pened its first store in Russia, ten years after first registering a trademark there.In March 2008 they purchased the manufacturer of the Clover Brewing System. They began testing the â€Å"fresh-pressed† coffee system at several Starbucks locations in Seattle, California, New York and Boston. In early 2008, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. Other users comment and vote on suggestions. Journalist Jack Schofield noted that â€Å"My Starbucks seems to be all sweetness and light at the moment, which I dont think is possible without quite a lot of censorship†. The website is powered by the Salesforce software.In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi Internet access, no charge for soy milk ; flavored syrups, and free refills on brewed drip coffee or tea. A store in Seattle known for its use of the corporation's new ideas reopened in the fall 2010 with a modified interior design in which the espresso machines were placed in the middle of the store. On November 14, 2012, Starbucks announced it will purchase Teavana for $620 million ollars in cash and the deal was formally closed on December 31, 2012.Question 3 Franchising would seem a natural entry mode for Starbucks, but the chain sometimes arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications. The advantage of franchising that Starbucks would receive is easy to control. Starbuc ks can reduce their difficulty to control their coffee house at around the world by franchising method. Then, can standardize their product or service to all franchise.This will help to maintain and standardize their high quality of product and service that will increase customer loyalty. Besides that, rapid expansion for Starbucks company to increase their market. In todays marketplace, the window of opportunity for a new or unique business concept closes very quickly. Franchising permits multiple units to be opened simultaneously, gaining a foothold over would-be competitors. The disadvantage of franchising is the cost of maintaining and developing company owned units is very expensive and often difficult to obtain. There are also many potential problems associated with the franchising system.The franchisor will lose freedom of operation unless they establish a franchise system. The franchise agreement or contract will become a legal document binding the franchisor and the franchi see to specific business codes and conducts. The franchisor will also be faced with recruitment in signing of good franchisees. One of the most difficult situations a franchisor will also face is how to deal with disgruntled franchisees. Then, a problem associated with franchising is simply the communication which must exist between a franchisor and franchisee. Question 4 Do Illy and Starbucks compete or not?How likely are they to compete in the future? No, Illy and Starbucks not compete with each other. It is because both are in different business mode although both sell coffee. For Illycaffe, they enter the U. S market mainly through 82B. Most of their products are sell to hotel, cafes, restaurant and coffee house. They are focusing on b2b business that is different with Starbucks. So, for customer that really want to purchase and taste the true coffee from Illycaffe product they need to purchase it either from hotel, restaurant or cafes that cooperate with Illycaffe brand. For th e other side, Starbucks entered U. S. arket mainly through retail market and dominates the market. Starbucks product can be directly purchase by customer from their coffee house because of their focusing on B2C business. Starbucks sell their product directly to end user that is different from Illycaffe. As a result, both company are not directly compete in the market although sell almost same product. In the future, Starbucks and Illycaffe are going to compete about their product for example new innovation in coffee taste. Then, service offering would be the element that they compete in the future. Besides that, loyalty from the ustomer will differentiate between both companies.If you were Andrea Illy, what strategic plan would you develop? The strategic plan that should be considered must be perform internal and external analysis of the company. The company would be affected by political, economic, social and technological changes. The strategic plan should be concern about all of those factors. In order for the company to maintain their competitive edge, it has to remain the innovative skills and continue offering new differentiated products. Besides that, investing in its partners and its ethical values towards the environment would be a ood plan.Furthermore, Illycaffe also need to strengthen their distribution channel to access and reach all potential customers. Then, Illycaffe also should involved and compete in the retail market. This retail market has a large opportunity to expend their business and territory area. Understand and adapt their product with local culture and taste of their market needs. Then, making the export coffee more suitable for the market region to ensure their product can be accepted by local people. Lastly, increase their service offering and high quality of convenience to attract customer enter their coffee house.

Modern World Of The Islamic And Arabic World A Bit Of A...

Centuries of colonialism, Eurocentrism, and global policing has given the European world, particularly the Anglosphere, a bit of a hero-complex. There is an all too common way of thinking that, within the past couple of decades or so, European and American political, cultural, and military forces have just begun a cultural infiltration of the previously isolated and primitive Middle East. It is believed by many that western entities are modernizing the Middle East. The veracity, utility, and morality of such actions will not be discussed here. What will be discussed is that the inverse of that assumption is true: it is as a result of centuries of progress in the Islamic and Arabic world that modern global society as a whole exists today. It is common knowledge that it is the European Renaissance to which we owe our modern understanding of science, mathematics, and medicine, as well as the technology that makes our lives possible today. This â€Å"rebirth†, so to speak, was ins pired by a multitude a factors, but a key catalyst was the reintroduction and study of classical Greek texts. As such, there is a common cut-and-dry view of the history of knowledge as having sprung from Hellenic Greece, having laid dormant after the fall of Rome, and suddenly reemerging in Europe in the fourteenth century (Van Ness Meyers). There are many problems with this mode of thinking (the first being that western thought did not spontaneously arise in Greece, but may have originated in Ancient