Friday, February 14, 2020

They Say, I Say Homework Assignment Example | Topics and Well Written Essays - 250 words

They Say, I Say Homework - Assignment Example A critical and intellectual thinker deduces consequences and makes useful information from what is available. A critical thinker engaging in debates and conversations cannot be confused by what others are saying, but will instead lead to a cooperative reasoning and strengthen the argument (Graff & Birkenstein 3). It involves coming into terms with the views presented. Even though one is at peace with what is presented, fresh ideas or evidence are necessary. The new ideas makes one a valuable contributor in the conversation (Graff & Birkenstein 7). A Combination of both agree and disagree makes the participants in an argument go beyond just responding for the sake of doing it. They do so with detailed evidence and reasons (Graff & Birkenstein 9). By saying â€Å"entering a conversation†, the authors refer to joining an ongoing conversation. They explain one does it by first listening and internalizing the ongoing discussion before making a contribution. What one needs to pay close attention to are the views of the other participants. What they say forms the basis of any views to be made (Graff & Birkenstein 3). The conversation they are talking about is academic writing, for example, argumentative essay

Sunday, February 2, 2020

Customer Relationship Management Essay Example | Topics and Well Written Essays - 3750 words

Customer Relationship Management - Essay Example Customer relationship management also serves to evaluate the consumer as a means of providing them with the products which would be most suited to their demographic or psychographic profile (Coravue Inc., 2007). Generally this is accomplished by reviewing browsing habits stored in mass databases or reviewing comments left by customers on company websites. In the bricks-and-mortar sales environment, evaluating customer habits can sometimes be as easy as reviewing a credit card statement or sales history over a period of days or weeks. However, who really cares about customer relationship management' PepsiCo should, as there is little evidence that the company maintains a focus on CRM other than through brand-building exercises which appear to give the impression that PepsiCo products are more commodities than tools for building customer satisfaction and loyalty. Evidence suggests that PepsiCo, despite their extended, global reach and wide variety of subsidiaries and brand varieties, requires significant adjustment to existing CRM policies. This paper assesses the overall importance of customer relationship management whilst applying CRM literature to the current marketing environment at PepsiCo. Recommendations for improvements in CRM focus at the firm will also be proposed. Technological develo... elopments are generally the key to successful CRM programmes, allowing for business communications regarding CRM focus to be distributed as well as maintaining an adequate database of consumer-related information. The Internet, additionally, allows organisations to use real-time customer interaction, through a series of integrated communications messages, to support the brand's image (Turner, 2008). From the technological perspective, customer relationship management is about having the software support necessary to extend the brand/company experience into new areas of streamlined payment systems or interactive, entertaining product websites. PepsiCo is quite competent in its interactive marketing focus, developing a wide variety of contest websites, interactive product design websites (allowing consumers to interact in a virtual design environment), and countless others. For instance, the company utilised a promotional incentive by printing various codes on the tops of its Pepsi brand products, allowing customers to visit the corresponding website to win various prizes (Harwood, 2006). In this particular campaign, PepsiCo received 15 million entries, which suggests that the campaign was a tremendous success. It would be a likely assessment that much of the registration information regarding consumers was stored in a database in the event of requiring information for other promotional offers or incentives. Some might argue that promotional literature and interactive contest websites would not be included in CRM, however in terms of the successes of the Pepsi-Cola brand, these types of promotional activities are creating connection with consumer lifestyle and with the company itself. One need only visit a legitimate PepsiCo product website to witness an enormous

Friday, January 24, 2020

CAM and the Medical Community :: Medicine Medical Health Essays

CAM and the Medical Community Alternative, complementary, and integrative healing are all part of a well debated but poorly researched area of medicine. Doctors of the conventional American and European medical communities have been long prone to dismiss unconventional healing methods such as acupuncture, herbal supplements, and massage therapy as ineffective, or outright crackpot methods of treating illness. The view of the medical community, however, seems to have little impact of the growing popularity of CAM (complementary and alternative medicine) among patients. An increasing number of people in the United States and Europe have been turning to these treatments in addition to or instead of traditional Western medicine. The sheer popularity of CAM has forced the medical community to better examine the acceptance of CAM in medicine. CAM encompasses a wide range of healing methods from acupuncture to massage therapy to herbal remedies such as St. Johnà ­s Wort and Echinacea. Many of these remedies have been around for centuries. In the case of Acupuncture, there have been regulations on acupuncture in China and Japan for years. However, since many of these procedures have not been proven à ¬scientificallyà ®, western medicine had largely rejected the remedies as being effective forms of treatment. One professor of medicine at the Rabin Medical Center likened CAM to beliefs in magic and superstition that medicine relied on before modern scientific advances. "The deep model of Alternative medicine is anthropocentric magic. The explanations of the practitioners of alternate medicine are giving patients a set of magical rules to control the physical world, rules that have the human as the fulcrum."(1). In this article, he argues that alternative medicine is fraudulent, impossible to prove in clinical trials, and t herefore, unacceptable even on the fringes of modern medicine. Arguments to the contrary have grown increasingly louder as acupuncture, holistic therapies, and herbal remedies grow popular in the western markets. Most of these remedies and treatments have been around for centuries, so there must arguably be some healing properties to these treatments. People turn to CAM treatments when western medicine fails them. CAM provides people with more options and gives them hope for remedy. One argument for the acceptance of CAM is the Psychological impact it has on its patients. Herbal treatments and acupuncture give people hope for alleviation of their symptoms. One example of this can be seen at the Memorial Sloan-Kettering Cancer Center. They provide their cancer patients acupuncture, massage therapy, yoga, and other CAM services in addition to their chemotherapy treatments. CAM and the Medical Community :: Medicine Medical Health Essays CAM and the Medical Community Alternative, complementary, and integrative healing are all part of a well debated but poorly researched area of medicine. Doctors of the conventional American and European medical communities have been long prone to dismiss unconventional healing methods such as acupuncture, herbal supplements, and massage therapy as ineffective, or outright crackpot methods of treating illness. The view of the medical community, however, seems to have little impact of the growing popularity of CAM (complementary and alternative medicine) among patients. An increasing number of people in the United States and Europe have been turning to these treatments in addition to or instead of traditional Western medicine. The sheer popularity of CAM has forced the medical community to better examine the acceptance of CAM in medicine. CAM encompasses a wide range of healing methods from acupuncture to massage therapy to herbal remedies such as St. Johnà ­s Wort and Echinacea. Many of these remedies have been around for centuries. In the case of Acupuncture, there have been regulations on acupuncture in China and Japan for years. However, since many of these procedures have not been proven à ¬scientificallyà ®, western medicine had largely rejected the remedies as being effective forms of treatment. One professor of medicine at the Rabin Medical Center likened CAM to beliefs in magic and superstition that medicine relied on before modern scientific advances. "The deep model of Alternative medicine is anthropocentric magic. The explanations of the practitioners of alternate medicine are giving patients a set of magical rules to control the physical world, rules that have the human as the fulcrum."(1). In this article, he argues that alternative medicine is fraudulent, impossible to prove in clinical trials, and t herefore, unacceptable even on the fringes of modern medicine. Arguments to the contrary have grown increasingly louder as acupuncture, holistic therapies, and herbal remedies grow popular in the western markets. Most of these remedies and treatments have been around for centuries, so there must arguably be some healing properties to these treatments. People turn to CAM treatments when western medicine fails them. CAM provides people with more options and gives them hope for remedy. One argument for the acceptance of CAM is the Psychological impact it has on its patients. Herbal treatments and acupuncture give people hope for alleviation of their symptoms. One example of this can be seen at the Memorial Sloan-Kettering Cancer Center. They provide their cancer patients acupuncture, massage therapy, yoga, and other CAM services in addition to their chemotherapy treatments.

Thursday, January 16, 2020

Starbucks CSAs and FSAs

Their lifestyle, fashion nd actress activity would be preference for people who are really fanatic with their culture. Besides that, their military equipment and technology always make other nation worried and respect to this country. Lastly, coffee addicted among American people and society. Starbucks firm specific (FSAs) advantages are location of their coffee house. Most of Starbucks coffee house are located in strategic area like urban area. This location has high traffic that can be easily reach and access by customer.Then, Starbucks offer high quality of facility and convenience to their customer. The mbience in the coffee house can make people relax and enjoy having a meeting and doing their work. Furthermore, the brand name of Starbucks itself is their FSA. When enter in the coffee house, we feel like in American style and perception that people that drink Starbucks coffee are wealth people. The chain's success of Starbucks for those advantages is because of the strong cultur e of drink coffee for American and Italian people.This culture gives an opportunity for Starbucks to increase their chain success. Then, convenience that they offer to their customer. Starbucks usually would e destination point for doing a meeting and doing homework. The ambience inside the coffee house really comfortable and encourage people to visit their shop. Besides that, location of the Starbucks coffee house really strategic that place in high traffic area. This area can be easily reach and access by customer. As a result, Starbucks increase their chain success in the U.S. market. Question 2 How internationally mobile is the Starbucks concept? Any barrier to entry? Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world. The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners that met while students at the University of San Francisco: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker.The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans. Originally the company was to be called Pequod, after a whaling ship from Moby-Dick, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Starbuck. From 1971-1976, the first Starbucks was at 2000 Western Avenue. It then moved to 1912 Pike Place Market; it then was sell.During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers. The first Starbucks location outside North America opened in Tokyo, Japan, in 1996. Starbucks entered the U. K. market in 1998 with the $83 million acquisition of the then 65-outlet, UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. In September 2002, Starbuc ks opened its first store in Latin America, at Mexico City. In 1999, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia.These restaurants were soon â€Å"outed† as Starbucks establishments and converted to Starbucks cafes. In October 2002, Starbucks established a coffee trading company in Lausanne, Switzerland to handle purchases of green coffee. All other coffee-related business continued to be managed from Seattle. In April 2003, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises for $72m. The deal only gained 150 stores for Starbucks, but according to the Seattle Post-Intelligencer the wholesale business was more significant.In September 2006, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores to Starbucks. This sale includes the company-owned locations of the Oregon-based Coffee People chain. Starbucks converted the Diedric h Coffee and Coffee People locations to Starbucks, although the Portland airport Coffee People locations were excluded from the sale. In August 2003, Starbucks opened its first store in South America in Lima, Peru. In 2007, the company pened its first store in Russia, ten years after first registering a trademark there.In March 2008 they purchased the manufacturer of the Clover Brewing System. They began testing the â€Å"fresh-pressed† coffee system at several Starbucks locations in Seattle, California, New York and Boston. In early 2008, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. Other users comment and vote on suggestions. Journalist Jack Schofield noted that â€Å"My Starbucks seems to be all sweetness and light at the moment, which I dont think is possible without quite a lot of censorship†. The website is powered by the Salesforce software.In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi Internet access, no charge for soy milk ; flavored syrups, and free refills on brewed drip coffee or tea. A store in Seattle known for its use of the corporation's new ideas reopened in the fall 2010 with a modified interior design in which the espresso machines were placed in the middle of the store. On November 14, 2012, Starbucks announced it will purchase Teavana for $620 million ollars in cash and the deal was formally closed on December 31, 2012.Question 3 Franchising would seem a natural entry mode for Starbucks, but the chain sometimes arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications. The advantage of franchising that Starbucks would receive is easy to control. Starbuc ks can reduce their difficulty to control their coffee house at around the world by franchising method. Then, can standardize their product or service to all franchise.This will help to maintain and standardize their high quality of product and service that will increase customer loyalty. Besides that, rapid expansion for Starbucks company to increase their market. In todays marketplace, the window of opportunity for a new or unique business concept closes very quickly. Franchising permits multiple units to be opened simultaneously, gaining a foothold over would-be competitors. The disadvantage of franchising is the cost of maintaining and developing company owned units is very expensive and often difficult to obtain. There are also many potential problems associated with the franchising system.The franchisor will lose freedom of operation unless they establish a franchise system. The franchise agreement or contract will become a legal document binding the franchisor and the franchi see to specific business codes and conducts. The franchisor will also be faced with recruitment in signing of good franchisees. One of the most difficult situations a franchisor will also face is how to deal with disgruntled franchisees. Then, a problem associated with franchising is simply the communication which must exist between a franchisor and franchisee. Question 4 Do Illy and Starbucks compete or not?How likely are they to compete in the future? No, Illy and Starbucks not compete with each other. It is because both are in different business mode although both sell coffee. For Illycaffe, they enter the U. S market mainly through 82B. Most of their products are sell to hotel, cafes, restaurant and coffee house. They are focusing on b2b business that is different with Starbucks. So, for customer that really want to purchase and taste the true coffee from Illycaffe product they need to purchase it either from hotel, restaurant or cafes that cooperate with Illycaffe brand. For th e other side, Starbucks entered U. S. arket mainly through retail market and dominates the market. Starbucks product can be directly purchase by customer from their coffee house because of their focusing on B2C business. Starbucks sell their product directly to end user that is different from Illycaffe. As a result, both company are not directly compete in the market although sell almost same product. In the future, Starbucks and Illycaffe are going to compete about their product for example new innovation in coffee taste. Then, service offering would be the element that they compete in the future. Besides that, loyalty from the ustomer will differentiate between both companies.If you were Andrea Illy, what strategic plan would you develop? The strategic plan that should be considered must be perform internal and external analysis of the company. The company would be affected by political, economic, social and technological changes. The strategic plan should be concern about all of those factors. In order for the company to maintain their competitive edge, it has to remain the innovative skills and continue offering new differentiated products. Besides that, investing in its partners and its ethical values towards the environment would be a ood plan.Furthermore, Illycaffe also need to strengthen their distribution channel to access and reach all potential customers. Then, Illycaffe also should involved and compete in the retail market. This retail market has a large opportunity to expend their business and territory area. Understand and adapt their product with local culture and taste of their market needs. Then, making the export coffee more suitable for the market region to ensure their product can be accepted by local people. Lastly, increase their service offering and high quality of convenience to attract customer enter their coffee house.

Wednesday, January 8, 2020

Modern World Of The Islamic And Arabic World A Bit Of A...

Centuries of colonialism, Eurocentrism, and global policing has given the European world, particularly the Anglosphere, a bit of a hero-complex. There is an all too common way of thinking that, within the past couple of decades or so, European and American political, cultural, and military forces have just begun a cultural infiltration of the previously isolated and primitive Middle East. It is believed by many that western entities are modernizing the Middle East. The veracity, utility, and morality of such actions will not be discussed here. What will be discussed is that the inverse of that assumption is true: it is as a result of centuries of progress in the Islamic and Arabic world that modern global society as a whole exists today. It is common knowledge that it is the European Renaissance to which we owe our modern understanding of science, mathematics, and medicine, as well as the technology that makes our lives possible today. This â€Å"rebirth†, so to speak, was ins pired by a multitude a factors, but a key catalyst was the reintroduction and study of classical Greek texts. As such, there is a common cut-and-dry view of the history of knowledge as having sprung from Hellenic Greece, having laid dormant after the fall of Rome, and suddenly reemerging in Europe in the fourteenth century (Van Ness Meyers). There are many problems with this mode of thinking (the first being that western thought did not spontaneously arise in Greece, but may have originated in Ancient

Tuesday, December 31, 2019

Concerns About Beginning Homeschooling Mid-Year

Homeschooling is legal in all 50 states, and you can begin homeschooling at any time, even in the middle of the school year. Many families choose to start homeschooling mid-year due to problems at school, academic concerns, or illness. Some, whove been considering the idea, may finally decide that its time to give homeschooling a try. The semester break is a perfect time to make the change; however, you can withdraw your children from school at any time. If you are planning to take your child out of public or private school during the academic year, make sure that you understand your states homeschooling laws and requirements. You may be unsure if youll be homeschooling short-term or making a permanent transition from public school to homeschool. Regardless of the duration, there are simple steps you can take to ensure that youre homeschooling legally and making the most of the experience. Steps to Take to Begin Homeschooling Mid-year Research your states homeschool laws. Most states require that you notify the school that you are withdrawing your student and submit a notice of your intent to homeschool to the county or state school superintendent. Even if your child is under your states minimum compulsory age, most states will require that you report for a child who has already been enrolled in school.Check with your statewide homeschooling association. They can offer advice on the specific procedure required by your state  to remove your child from school.Contact your local homeschool support group. They can also help with the specifics and can usually assist by providing forms, telling you how to request school records,  and offering curriculum advice.Consider your homeschool  curriculum options. You shouldnt feel pressured to purchase curriculum right away. While you research your options, provide your student with a learning-rich environment  and utilize  your local library and online resources.   There are many resources for  homeschooling for free  or very economically. You may want to try some of these at least until you determine which curriculum will be the best fit for your family long-term.Discuss the decision with your child. Some children may not want to homeschool. If this is the case with your child, talk about why he is reluctant and see what you can do to address his concerns. Even if your child is excited about starting to homeschool, he may not want to tell his friends until his last day at school to avoid unwanted questions, or he may want to let them know a few days before so that he can make plans to stay connected with them. Concerns About Starting to Homeschool Socialization: Your child might miss his friends and feel lonely. You can help him through this period by inviting his friends over and getting involved in activities in your community. Homeschool support groups  offer many opportunities to help homeschooled kids find friends and allow them  to get together for field trips, park days, and homeschool co-op classes.  Deschooling: You might need to begin slowly and give your family  time adjust to the change. If you decided to homeschool due to a negative experience, such as bullying, your child might need time to regroup. Consider taking a couple of weeks off completely. Then, gradually add in subjects such as math and reading. Spend some time pursuing  interest-led  topics and doing hands-on projects.The Course of Study: If you are using a packaged curriculum based on your students grade level, you can usually feel confident that youre coving age-appropriate material. If you are piecing together your own curriculum, you ma y wish to refer to a Typical Course of Study for guidance.  Organization and Record-Keeping: Paperwork is not the most exciting aspect of homeschooling, but it doesnt have to be intimidating. Some simple record-keeping  forms can keep you on track. Allow yourself time to adjust to this new facet of your family life, and youll soon discover how to make homeschooling work for your family.Academic Pacing. Many parents worry about how to help a struggling learner catch up or how to keep a gifted learner challenged. One of the most significant benefits of homeschooling is that students can learn at their own pace. A student doesnt have to feel behind if he is making progress. And gifted learners have the freedom to explore subjects at a greater depth and breadth than they could in a typical classroom. Homeschooling is a big step and takes teamwork. It is an excellent opportunity to get to know your child again. Talk with him and be sensitive to and understanding of his feelings. Be enthusiastic, start slow, and have patience, but most of all relax and have fun!

Monday, December 23, 2019

Real or Fake Character Foils in Great Expectations Essay

Real or Fake?: Character Foils in Great Expectations One of the most remarkable aspects of Charles Dickens Great Expectations is its structural intricacy and remarkable balance. Dickens plot involves complicated coincidences, extraordinary tangled webs of human relationships, and highly dramatic developments in which setting, atmosphere, event and character are all seamlessly fused. Although, perhaps the most visible sign of Dickens commitment to intricate dramatic symmetry-apart from the knot of character relationships, of course- is the fascinating motif of character doubles or foils that run through the novel. The use of character doubles or foils in the novel effectively let readers understand important aspects and messages of the†¦show more content†¦Once Pip becomes a gentleman, Estella starts treating his with more respect, and starts calling him ‘Pip’ his real name instead of boy, which she called him when he was a blacksmith. This shows the respect that Estella treats Pip with once he becomes of higher cl ass, compared to the little respect she showed him when he was of the lower class. All Estella cares about is the position in society whereas Biddy doesn’t care about anything but the kindness and personality of that person. Kindness is much more important than class and as a result of Estella’s superficiality and her lack of ability to posses true love she ends up marring Drummel who doesn’t care about anyone but himself, and is abusive. We see that Biddy is rewarded for her kindness by marring Joe, who is a kind and compassionate person. Biddy is a very satisfied person and finds happiness with Joe, where as Estella is never completely satisfied or happy about the way her life turned out. This shows that social class and money cant get you everything that you want in life, including happiness you must earn it. Joe and Pumblechook are two very different characters that effectively show the effect that greed can have on a person and what it means to be truly satisfied in life. Mr. Pumblechook is a pompous and arrogant person who does anything to make himself look more important. He is a very greedy character who is neverShow MoreRelatedStrategic Marketing Management337596 Words   |  1351 Pagesmarket segmentation, targeting and positioning 7 The use of customer information as a strategic asset 8 The focus on customer benefits and service 9 Continuous improvement and innovation 10 The definition of quality based on meeting customers’ expectations 11 A commitment to having the best information technology available. Recognition of this has led Webster (1999, pp. 239–40) to argue that the extent to which an organization is market-driven can be measured against eleven dimensions: mentationRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pagestimeliness. The decision maker must decide which trade-offs are warranted in a given situation. 1-1 Ch. 1: Accounting Information Systems: An Overview 1.3 You and a few of your classmates decided to become entrepreneurs. You came up with a great idea for a new mobile phone application that you think will make lots of money. Your business plan won second place in a local competition, and you are using the $10,000 prize to support yourselves as you start your company. a. Identify the keyRead MoreIgbo Dictionary129408 Words   |  518 Pagesoriginal typed version exists. During the 1990s, the manuscript was partly typed without alteration into a Word processor, originally an Apple-based system. This was transferred to an IBM system quite recently, but without any conversion of the character codes. It seems that two different systems of coding diacritics were used and more than two IPA phonetic fonts. Furthermore, for some reason, the typing of the grammar sketch which precedes the manuscript is incomplete. In order to make the manuscript